Abstract: The aim of the research is to describe a mass media social effect in the form of several levels of hierarchy. At the first level of hierarchy, the object of study is an adjacency matrix. Its elements appear to be the expert assessments of specialists obtained in paired comparisons of some factors. The second level represents the adjacency matrices of the components of the studied object, formed from the elements of the adjacency matrix of the first hierarchy level. The third level is represented by contiguous components of the second hierarchy level in the form of weighted oriented graphs and links between them. The fourth level details the interrelated components of the studied object presented as orographs of the third hierarchy levels. The computational experiment is conducted to test the stability of the detailed structure of the fourth hierarchy level. Implicit interactions between factors are studied by simplicial analysis. Mass media effect on mass audience is determined to manifests itself in social activity of people through the plausible informationfactor. © Published under licence by IOP Publishing Ltd.

Cite: Marenko V.
Applying a hierarchical approach to study media as a dynamic system
Journal of Physics: Conference Series. 2021. V.1791. N1. 012078 . DOI: 10.1088/1742-6596/1791/1/012078 Scopus OpenAlex

Identifiers:

Scopus:	2-s2.0-85102381786
OpenAlex:	W3157549083

Citing: Пока нет цитирований

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